11th Asian Film Awards Recognizes Actress-Singer Sammi CHENG Sau-man with Excellence in Asian Cinema Award

(March 8, 2017, Hong Kong) Organized by the Asian Film Awards Academy, the 11th Asian Film Awards (AFA) will present the Excellence in Asian Cinema Award to versatile Hong Kong actress-singer Sammi CHENG Sau-man at the AFA Ceremony at The Hong Kong Cultural Centre on March 21, 2017 (Tuesday). Previous awardees include Japanese actress NAKATANI Miki (9th AFA) and Malaysian actress Michelle YEOH (7th AFA). The Excellence in Asian Cinema Award aims to highlight distinguished talents and affirm their achievements and contributions to Asian film industry and culture.

About Sammi CHENG Sau-man
Sammi CHENG embarked on her journey in entertainment when she was a winner at the Artists New Talent Singing Contest organized by Television Broadcasts Limited in Hong Kong in 1988. In the 1990s, she rose to become a superstar of the global Chinese pop scene, and has sold over 25 million music records worldwide and has performed more than 80 solo concerts. In 1992, CHENG made her screen debut in Best of the Best (dir. Herman YAU), for which she was nominated Best Newcomer at the Hong Kong Film Awards (HKFA).

To date, CHENG has acted in almost 30 films with renowned directors including Johnnie TO, WAI Ka-fai, Stanley KWAN, Andrew LAU, Alan MAK and Felix CHONG amongst others. She also set a new record at the HKFA in 2002 when she was nominated for Best Actress in three films – Fighting for Love (dir. Joe MA, 2001), Love on a Diet (dir. Johnnie TO and WAI Ka-fai, 2001) and Wu Yen (dir. Johnnie TO and WAI Ka-fai, 2001). CHENG has subsequently been nominated for the HKFA and the Taipei Golden Horse Awards several times and won Best Actress for Wu Yen at the Hong Kong Film Critics Society Awards.

In 2006, Everlasting Regret (dir. Stanley KWAN, 2005), starring CHENG as the lead, competed at the Venice Film Festival. Her leading role in Blind Detective (dir. Johnnie TO, 2013) was nominated for acting awards at the Golden Horse, HKFA, China’s Huading Awards and other competitions.

Apart from singing and acting, CHENG also published her first collection of writings in 2010, which topped Hong Kong’s list of best sellers and has been republished in 21 editions within a year. CHENG just completed her music world tour Touch Mi in 2016 and is currently featured in her latest film Love Contractually (dir. LIU Guonan, 2017).

Details of the 11th Asian Film Awards Ceremony:
Date: March 21, 2017 (Tuesday)
Venue: Grand Theatre, Hong Kong Cultural Centre
(10 Salisbury Road, Tsim Sha Tsui, Kowloon, Hong Kong)

For media online registration, please kindly visit the following link:

Asian Film Awards (AFA)
Inaugurated in 2007, the Asian Film Awards celebrates excellence in Asian cinema through the annual presentation of awards to talents and films that make up the dynamic film industries of Asia. Awards night is a spectacular gathering of stars, celebrities, industry professionals and the media that highlights and publicizes the year’s achievements in Asian movies.

Presented in Hong Kong in its first seven years, the Awards moved to one of Asia’s fastest growing entertainment hubs, Macau, in 2014 – one step closer to its long-term plan of being held in different Asian cities to reflect its broad reach across the entire region.

Asian Film Awards Academy (AFAA)
In 2013, three main Asian film festivals – Busan, Hong Kong and Tokyo – joined together to create the non-profit organization, the Asian Film Awards Academy to promote and develop Asian cinema and its talents. The AFA Academy highlights, strengthens and develops Asian film industry and culture through the annual Asian Film Awards, and several year-round initiatives including strategies for building regional and international audiences.

Members of the AFA Academy are drawn from all past nominees and winners of the Asian Film Awards. Members vote for the Asian Film Awards and also participate in various AFA Academy activities involving film professionals and audiences in Asia and around the world.

In 2015, the AFA Academy launched events and activities including the Masterclass Series, Journey to the Fest, Asian Cinerama and Young Film Professionals Program to promote, educate, inform and develop knowledge, skills and interest in Asian cinema among the industry, students and audiences in Asia and beyond. The AFA Academy expresses the increasing global importance and creative strengths of Asian films and aims to unite the industries and talents of the fast-growing region.

Create Hong Kong
Create Hong Kong is a dedicated office set up under the Commerce and Economic Development Bureau of the Government of the Hong Kong Special Administrative Region on 1 June 2009 to lead, champion and drive the development of the creative economy in Hong Kong. It co-ordinates Government policy and effort regarding creative industries, focuses Government resources for the promotion and speeding up of the development of creative industries in Hong Kong, and works closely with the trade to boost the development of creative industries. For more details, visit www.createhk.gov.hk/.

The Hong Kong Film Development Fund
The Hong Kong Film Development Fund was first set up by the Government of the Hong Kong Special Administrative Region in 1999 to fund projects and activities which contribute towards the development of the Hong Kong film industry, including part-financing small-to-medium budget film productions; enhancing efforts to promote Hong Kong films in the Mainland and overseas; enhancing initiatives to train talents in various aspects of film production and distribution; and enhancing the interest and appreciation of Hong Kong films by the local audience. For more details, visit www.fdc.gov.hk/tc/services/services2.htm.