Unveiling the Key Visual for the 17th AFA: Showcasing Versatility Through a Spectrum of ColourCollaborating with Hong Kong design studio STUDIOWMW, the 17th Asian Film Awards unveiled its key visual with a crystal trophy as the main imagery, which echoes the theme of this year’s AFA - “Together We Tell Story”.
The 17th Asian Film Awards press conference was held successfully on January 12, 2024. In addition to the announcement of the Jury President, the nominations for all 16 awards categories, and details of the ceremony, the theme and key visual of this year’s awards was also revealed. Upholding the theme “Together We Tell Story”, the 17th AFA hopes to gather filmmakers from across Asia with various backgrounds to tell different stories through films.
In collaboration with Hong Kong local design studio STUDIOWMW, a crystal trophy is used as the main imagery. The traditional metallic trophy was transformed into crystal-like. The clarity and translucence characteristics and texture of crystal, enables refraction of light passing through that creates a spectrum of colours. This symbolises the versatility of films as well as the diversity and inclusivity of the AFA emphasised in the theme – acknowledging films of different genres, from different regions and by different filmmakers. Moreover, floating crystal pieces represent the different participating filmmakers and films from all over Asia, which assembles to create the intact Asian Film Awards trophy. This echoes with one of the keys in our theme – “cohesion”. Large and modern type font is adopted to add a refreshing energetic touch to the Asian Film Awards.
On the animated visual design, interchanging of fonts demonstrates the diversity of the film industry. The crystal trophy bathing in shadow and light is gradually rotating, creating a spectrum of colours, symbolises the uniqueness of filmmakers and films is exhibited through the platform of AFA. In addition, it expresses that the success of each film is contributed by the concerted efforts of all participants in the filmmaking process.
The 17th Asian Film Awards will be held at the Xiqu Centre in the West Kowloon Cultural District on March 10, 2024. For more information, please refer to our website www.afa-academy.com and keep yourself updated with latest information by following us on various social media platforms.
The 17th Asian Film Awards Ceremony
Date: 10 March 2024 (Sunday)
Location: Grand Theatre, Xiqu Centre, West Kowloon Cultural District
Address: 88 Austin Road West, Tsim Sha Tsui, Kowloon
Asian Films Awards Academy
The Asian Films Awards Academy, a non-profit organisation, was founded by Busan, Hong Kong and Tokyo International Film Festivals with the shared goal of celebrating excellence in Asian cinema. Aiming to promote and recognize Asian films and its talents, AFAA highlights, strengthens and develops Asian film industry through the annual Asian Film Awards and several year-round initiatives.
The Asian Film Awards was inaugurated in 2007, where members of AFAA are drawn from its past nominees and winners. The category of awards includes Best Film, Best Director, Best Actor and Best Actress. Members vote for the Asian Film Awards and participate in various AFAA activities involving film professionals and audiences in Asia and around the world.