To promote Asian cinema and expand its audience worldwide, the Asian Film Awards Academy (AFA Academy) presented a film roadshow program titled Asian Cinerama at the 14th Chennai International Film Festival (CIFF) in Chennai, India (Jan 5 to 12, 2017). Established in 2003, the CIFF was dedicated to presenting the best of international and Indian films to India and showcased the best of Tamil films to the world. Its eclectic sidebars presented over 150 films from over 50 countries: World Cinema, Retrospective, Tribute, Country Focus, Indian Panorama and Tamil Film Competition. Top Indian film celebrities that support and have attended the festival includes Amir Khan (3 Idiots, PK), Amitabh Bachchan, A R Rahman, Suhasini Maniratnam amongst others. The festival also presents awards to recognize outstanding film talents and works every year.